Hotel quality assurance is a lot like an
onion, consisting of many layers. The quality assurance process begins with
management filling out daily reports and assessments.
The second layer of a hotel quality audit
includes internal self-audits and checks to ensure standards and controls are
being carried out as expected. Guest satisfaction surveys (GSS) are an
additional layer of ensuring quality of service, products, and procedures.
The outermost layer of this onion is one in
which hospitality or hotel quality assurance companies provide mystery shopping
checks of brand standards. The mystery shopping component is unique in that it
captures all (not just some) of the typical guest experience and, increasingly,
hotel QA managers are requiring subjective, experiential data.
How Have Hotel Quality Assurance Companies
Helped Clients?
As the trends of growth and increased hiring
in the hospitality market continue, hotel companies have adopted unique ways to
attract guests. Lifestyle brands often offer crafted amenities, local artwork
and high-end dining and nightlife concepts to attract the curious, modern
travelers. Curiosity only lasts so long until a newer, more ‘ultra-chic’ hotel
comes along and steals that thunder, though.
The hotel’s performance can also be permanently and instantly documented in social media and on the ubiquitous review sites, such as TripAdvisor. Poor service experiences, documented by guests, can adversely affect thousands of other potential guests.
From the day a hotel opens, now more than ever, it’s important for these properties to focus in on brand reputation and quality assurance.
You Need Hotel Quality Assurance Services That
Get Results
In recent years, hotel executives have
realized that the emotional connection their brand makes with the guest is as
important as the fit and finish of the product.
4Star Hospitality Group has
developed actionable, emotional analysis of mystery shopping data that delivers
hotel operations with precise, emotionally connected feedback.
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